Cosmetic packaging design is mainly concise, usually only need to display brand, name and other necessary information, in many cases, there is no other graphic design. For example, it is mainly used in cosmetics with natural plants as raw materials. For example, the rose series will use images with roses. Its advantages lie in clear images, natural and simple feeling. It can also choose Abstract patterns, such as points and lines. This expression is simple and generous, and it can also reflect a strong modern atmosphere. Color cosmetics packaging design is an important part of people often distinguish different products by color, suitable color is the first to let people find and choose, the most willing to contact people's reaction, directly stimulate the desire of buyers.

Modern cosmetics packaging color design mainly from the following aspects:

1, according to the sex color design of consumers.

Women's cosmetics packaging uses mild but not strong, bright but not dazzling colors, such as bright green, light blue will give people a feeling of relaxation and liveliness. Male cosmetics packaging with high purity and low brightness of cold color, such as dark blue, dark brown, gives a stable, strong, self-confidence.

2. Design according to consumers'age and color

Cosmetics packaging shell design is very necessary according to the consumers' age and color. It is full of youthful vitality. The packaging design of young consumers can use the symbolic youth life like the light green color, the young girls and beautiful dreams with vivid colors. With the increase of age, the psychological changes of consumers, and noble symbolic colors are more like purple and gold psychological characteristics of the pursuit of noble, elegant and other plastic pigments series, purple use, because its consumer goals, women over 30 years old, and purple only to cater to consumer goals.

3. Design according to product color

Now cosmetics function design is very good, moisturizing, whitening, wrinkle resistance and so on, different functions of cosmetics packaging color also played a key role. Cosmetic packaging products, such as moisturizing with blue and green, give people a fresh feeling of moisture, whitening products mainly white, sometimes some white pink, blue, or red performance; or show clear white; sunscreen products orange and blue and other colors, orange is the color of the sun, is the most eye-catching color, for sunscreen products packaging is likely to have significant effect, and blue is the complementary color of orange, It can bring people a fresh feeling.

4. Design materials according to product color

With the progress of science and technology, more and more cosmetic raw materials are found, and some cosmetics as long as the color of raw materials is used for packaging products. Such as Estee Lauder new series, raw pomegranate, this is also the selling point products such as packaging use bright red, DHC platinum multivariate series will use platinum color, do not need to show, consumers can recognize this series of products at a glance.

The quality of cosmetic packaging design is related to the image of the whole product and attracts more and more attention. A good cosmetic packaging is not only a problem with good color, graphics, materials, shape and structure, but also important. With the application of new materials, the development of new technologies, and the continuous innovation of designers, the era of cosmetic packaging design development highlights personality. Practice shows that only material, shape and structure, decorative design and rational use of cosmetic packaging design become the most suitable packaging to meet consumer needs. According to the attribute determinants of commodity packaging design category and object, the brand positioning and consumption orientation of structural design in sales area are called positioning design packaging, which is the positioning of goods and services. It is not only the external shape and structural materials from different angles of commodity itself, but also the marketing of color limitation, price positioning and brand positioning is a commodity market and its orientation in the fierce competition of an enterprise. Product, if you want to win, you need the packaging of the goods to accurately convey the information of the goods and set up a different special impression for consumers who are similar to or included in the goods. Therefore, designers are required to grasp the brand market positioning of packaging design.